Cru Open the manual
Campus Ministry

Product Development Framework

A shared way to take a ministry idea from a hunch to something that truly serves people. This page is the quick overview. The full manual has everything else.

Read the full manual See the framework
Why it matters

Great tools don't appear fully formed

Like the light bulb, good ministry tools come from curiosity, testing, and teamwork. A shared framework helps our ministry be more fruitful, our teams more aligned, and our products more effective.

Build the right things

Every project starts by listening to the people we serve, so we solve real needs, not hunches.

Waste less

Early, simple testing catches problems while they're still cheap to fix.

Work better together

Shared language helps sponsors, teams, and leaders know where a product is and what it needs next.

Keep products alive

A named Product Lead cares for each tool after Launch, so it doesn't fade when its creator moves on.

The framework at a glance

The Design Cycle

Immerse

Step into their world

Listen and observe your audience to make sure you're solving the right problem.

Imagine

Dream and decide

Brainstorm creative solutions freely, then pick the most promising idea to test.

Iterate

Test, refine, repeat

Build rough prototypes and use feedback loops to turn inspiration into insight.

The Deliver Cycle

Build

Polish and prepare

Finish the product and create training materials to equip your users.

Launch

Share the story

Show the value of the tool and put it into people's hands.

Monitor

Track and maintain

Measure engagement and impact to keep the solution effective over time.

Each stop in detail, in the manual

Primary roles and responsibilities

Sponsor

Starts the project, secures resources, and lines it up with ministry goals.

Project team

Gives creative direction and manages the timeline from Immerse to Launch.

Product lead

Takes over after Launch and leads the long term Monitor phase.

Got a question? Ask Bright.

I answer from the framework documents only. If I'm not sure, I'll say so and point you to Mark Michal or Lorenna Ellis Lee.

Learn it your way

Watch, listen, or flip through

Pick the format that fits your day. Each one covers the same framework.

VideoWatch the overviewFrom Spark to Solution: a quick visual walk through the whole framework. Short podcastListen in 2 minutesA Blueprint for Lasting Ministry Tools. The big idea, fast. Full podcastGo deeperA longer conversation through the manual, stop by stop. Slide deckFlip through the slidesThe Innovation Blueprint deck, great for sharing with your team.
Toolbox

Grab what you need

Every tool opens the live version in Google Drive, so it's always current.

The full manualEvery stop, step, and role in detail. Project worksheetTrack progress, decisions, and roles through each stage. Product story deckShare your project's who, what, why, how, and when. Project charterName the problem, the people, and what success looks like. Empathy mapSee through your audience's eyes during Immerse. Persona templateTurn what you learned into people you design for.
Flashcards

Test yourself in two minutes

Twenty quick cards on the stops, the roles, and the key ideas. Flip, check, repeat.

Loading cards...